HYBE is establishing a brand-new label to be helmed by its Chief Brand Officer (CBO) Min Hee Jin! On November 12, HYBE announced that they would be launching a new independent label named ADOR. CBO Min Hee Jin, who was formerly a creative director and board member at SM Entertainment before joining HYBE in 2019,… Continue reading HYBE Launches New Label ADOR For Girl Group That Will Debut In 2022