August Male Advertisement Model Brand Reputation Rankings Revealed
It seems like his marriage announcement only made him more popular, because Song Joong Ki is the top brand spokesperson for the month of August.
The Korean Business Research Institute analyzed the brand reputation of advertisement models by looking at participation, communication, and consumer behavior indexes of 21,166,611 pieces of big data from July 13 to August 14.
According to the institute, Song Joong Ki has been gaining more attention from consumers due to his roles in popular dramas, movies, and also his upcoming marriage to actress Song Hye Kyo. Consumers associated the actor with the words “handsome,” “amazing,” and “controversy,” and he was linked to the keywords “Song Hye Kyo,” “Battleship Island,” and “Marriage.” Furthermore, 53.86 percent of data points associated with the actor were positive.
The top 30 rankings are as follows:
- Song Joong Ki
- Gong Yoo
- Ji Chang Wook
- Ryu Jun Yeol
- Park Seo Joon
- Lee Sang Min
- Kim Soo Hyun
- Kang Ha Neul
- Namgoong Min
- Baek Jong Won
- So Ji Sub
- Yoo Jae Suk
- Lee Jung Jae
- Park Bo Gum
- Kim Jae Hwan
- Jang Moon Bok
- Jay Park
- Yeo Jin Goo
- Yoo Seon Ho
- Jung Woo Sung
- Yoo Hae Jin
- G-Dragon
- Lee Min Ho
- Eric
- Yoo Seung Ho
- Im Siwan
- Kim Hee Chul
- Seo Jang Hoon
- Bae Jung Nam
- Kim Young Chul
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