August Male Advertisement Model Brand Reputation Rankings Revealed

It seems like his marriage announcement only made him more popular, because Song Joong Ki is the top brand spokesperson for the month of August.

The Korean Business Research Institute analyzed the brand reputation of advertisement models by looking at participation, communication, and consumer behavior indexes of 21,166,611 pieces of big data from July 13 to August 14.

According to the institute, Song Joong Ki has been gaining more attention from consumers due to his roles in popular dramas, movies, and also his upcoming marriage to actress Song Hye Kyo. Consumers associated the actor with the words “handsome,” “amazing,” and “controversy,” and he was linked to the keywords “Song Hye Kyo,” “Battleship Island,” and “Marriage.” Furthermore, 53.86 percent of data points associated with the actor were positive.

The top 30 rankings are as follows:

  1. Song Joong Ki
  2. Gong Yoo
  3. Ji Chang Wook
  4. Ryu Jun Yeol
  5. Park Seo Joon
  6. Lee Sang Min
  7. Kim Soo Hyun
  8. Kang Ha Neul
  9. Namgoong Min
  10. Baek Jong Won
  11. So Ji Sub
  12. Yoo Jae Suk
  13. Lee Jung Jae
  14. Park Bo Gum
  15. Kim Jae Hwan
  16. Jang Moon Bok
  17. Jay Park
  18. Yeo Jin Goo
  19. Yoo Seon Ho
  20. Jung Woo Sung
  21. Yoo Hae Jin
  22. G-Dragon
  23. Lee Min Ho
  24. Eric
  25. Yoo Seung Ho
  26. Im Siwan
  27. Kim Hee Chul
  28. Seo Jang Hoon
  29. Bae Jung Nam
  30. Kim Young Chul

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