October Brand Reputation Rankings For Individual Boy Group Members Revealed

Oct 21, 2017

The Korea Business Research Institute released their results for the October brand reputation rankings among individual boy group members. The institute analyzed media coverage, interaction, and community indexes based on 160,600,430 pieces of big data, from September 19 to October 20 on 349 individual boy group members.

Wanna One members swept the top rankings again, while many other former “Producer 101 Season 2” contestants who have been or will soon be promoting, made their mark on the list as well. Many BTS and BTOB members also rose on the rankings.

First place went to Wanna One’s Kang Daniel with a total brand reputation index of 6,042,772. Second place went to Wanna One’s Park Ji Hoon with a total brand reputation index of 3,805,088. Third place went to Wanna One’s Ong Sung Woo with a total brand reputation index of 3,396,897.

The institute also noted that although Kang Daniel’s overall index score was lower than last month’s, he was still able to maintain first place for three consecutive months. When analyzing his brand, they found that the keywords linked to his name were “cute,” “good,” and “handsome,” and the words “Wanna One,” “Running Man,” and “Ong Sung Woo” also appeared frequently.

The ranking of the top 30 is as follows: