November Variety Star Brand Reputation Rankings Revealed

On November 4, the Korea Business Research Institute released brand reputation rankings for variety stars. The Institute collected information from October 2 until November 3, analyzing big data on 36 individuals in the variety scene.

In first place is Cha Tae Hyun with a total score of 5,486,579. Second place went to Lee Sang Min, who placed first last month, with a total score of 1,865,925. In third place is Kim Byung Man with a total score of 1,865,925.

The Korea Business Research Institute stated, “Although Lee Sang Min placed second, his total score was still an increase from last month. Kim Byung Man was able to gain positive attention from consumers and rise to third place.”

Analysis of Cha Tae Hyun’s brand showed that he is highly associated with the keywords “Kim Joo Hyuk,” “Song Joong Ki,” and “2 Days & 1 Night.” It was also revealed that there was a 83.46 percent positive response towards the star.

Check out the top 20 rankings below:

  1. Cha Tae Hyun
  2. Lee Sang Min
  3. Kim Byung Man
  4. Shin Dong Yup
  5. Yoo Jae Suk
  6. Kim Jong Min
  7. Lee Soo Geun
  8. Kim Sung Joo
  9. Kim Jong Kook
  10. Lee Kwang Soo
  11. Lee Kyung Kyu
  12. Ji Sang Ryul
  13. Park Myung Soo
  14. Seo Jang Hoon
  15. Kim Gura
  16. Kim Joon Ho
  17. Park Na Rae
  18. Defconn
  19. Kim Gun Mo
  20. Kim Sook

Source (1)

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