November Variety Star Brand Reputation Rankings Revealed

Nov 04, 2017

On November 4, the Korea Business Research Institute released brand reputation rankings for variety stars. The Institute collected information from October 2 until November 3, analyzing big data on 36 individuals in the variety scene.

In first place is Cha Tae Hyun with a total score of 5,486,579. Second place went to Lee Sang Min, who placed first last month, with a total score of 1,865,925. In third place is Kim Byung Man with a total score of 1,865,925.

The Korea Business Research Institute stated, “Although Lee Sang Min placed second, his total score was still an increase from last month. Kim Byung Man was able to gain positive attention from consumers and rise to third place.”

Analysis of Cha Tae Hyun’s brand showed that he is highly associated with the keywords “Kim Joo Hyuk,” “Song Joong Ki,” and “2 Days & 1 Night.” It was also revealed that there was a 83.46 percent positive response towards the star.

Check out the top 20 rankings below: