February Variety Star Brand Reputation Rankings Revealed

Feb 03, 2018

The Korean Business Research Institute has published February’s results for brand reputation rankings among variety stars!

The Institute analyzed 58,779,478 sources of data on 36 variety stars from January 1 to February 2 in aspects such as participation, media, communication, and expansion.

Jo Se Ho took first place with a total of 5,163,693 points, a 397.74% increase from last month. Yoo Jae Suk followed up in second place with 4,091,327 points, while Park Na Rae came in third place with a total of 3,183,454 points.

The Institute attributed Jo Se Ho’s addition to “Infinite Challenge” as an interest point to consumers, which was key in his large increase in brand reputation rankings. The Institute also revealed that his name was linked to words such as, “funny,” “new,” and “cold,” while other linked keywords were “Infinite Challenge,” “Yoo Jae Suk,” and “Park Myung Soo.” Consumers had a 76.84% positive response to the variety star.

The top 20 rankings are as follows: