February Variety Star Brand Reputation Rankings Revealed

The Korean Business Research Institute has published February’s results for brand reputation rankings among variety stars!

The Institute analyzed 58,779,478 sources of data on 36 variety stars from January 1 to February 2 in aspects such as participation, media, communication, and expansion.

Jo Se Ho took first place with a total of 5,163,693 points, a 397.74% increase from last month. Yoo Jae Suk followed up in second place with 4,091,327 points, while Park Na Rae came in third place with a total of 3,183,454 points.

The Institute attributed Jo Se Ho’s addition to “Infinite Challenge” as an interest point to consumers, which was key in his large increase in brand reputation rankings. The Institute also revealed that his name was linked to words such as, “funny,” “new,” and “cold,” while other linked keywords were “Infinite Challenge,” “Yoo Jae Suk,” and “Park Myung Soo.” Consumers had a 76.84% positive response to the variety star.

The top 20 rankings are as follows:

  1. Jo Se Ho
  2. Yoo Jae Suk
  3. Park Na Rae
  4. Park Myung Soo
  5. Kim Gura
  6. Yang Se Hyung
  7. Lee Soo Geun
  8. Cha Tae Hyun
  9. Jun Hyun Moo
  10. Seo Jang Hoon
  11. Lee Sang Min
  12. Kim Jong Kook
  13. Kim Sook
  14. Kim Jong Min
  15. Lee Kyung Kyu
  16. Haha
  17. Shin Dong Yup
  18. Kim Joon Ho
  19. Kim Gook Jin
  20. Lee Kwang Soo

Source (1)

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