July Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the media coverage, participation, communication, and social indexes of 40 popular entertainers using big data collected from June 1 to July 1.

Notably, the cast of SBS’s “Running Man” claimed three out of the top five spots for July. Yoo Jae Suk topped this month’s list with a brand reputation index of 1,965,501, marking a 21.87 percent increase in his score since June. High-ranking phrases in the comedian’s related terms included “I like him,” “laughing,” and “boring.” His positivity-negativity analysis also revealed a score of 59.13 percent positive reactions.

Lee Young Ja came in at a close second with a brand reputation index of 1,964,810. The comedienne rose one spot in the rankings since last month, despite seeing a slight decrease of 13.74 percent in her score.

Ji Suk Jin took third place for July with a brand reputation index of 1,846,216. The comedian enjoyed a staggering 710.99 percent increase in his score since June.

Lee Sang Min claimed fourth place in this month’s rankings with an index of 1,618,369, while Kim Jong Kook followed close behind with a score of 1,609,075.

Check out the top 30 below!

  1. Yoo Jae Suk
  2. Lee Young Ja
  3. Ji Suk Jin
  4. Lee Sang Min
  5. Kim Jong Kook
  6. Jun Hyun Moo
  7. Ahn Jung Hwan
  8. Jo Se Ho
  9. Park Na Rae
  10. Kim Sook
  11. Kim Jong Min
  12. Kang Ho Dong
  13. Seo Jang Hoon
  14. Park Myung Soo
  15. Ji Sang Ryul
  16. Lee Hyori
  17. Yang Se Hyung
  18. Song Eun Yi
  19. Shin Dong Yup
  20. HaHa
  21. Cha Tae Hyun
  22. Kim Gura
  23. Kim Joon Ho
  24. Lee Soo Geun
  25. Lee Kwang Soo
  26. Jung Hyung Don
  27. Park Soo Hong
  28. Lee Guk Joo
  29. Yoo Byung Jae
  30. Kim Gook Jin

Source (1)

Top Photo Credit: Xportsnews

How does this article make you feel?