July Brand Reputation Rankings For Male Advertisement Models Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from June 27 to July 28. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for July.

Park Seo Joon shot to the top of this month’s list after enjoying an impressive 135.87 percent increase in his brand reputation index since June. The actor, who recently starred in the hit tvN drama “What’s Wrong with Secretary Kim,” scored a total index of 1,587,022 for July. Park Seo Joon’s highest-ranking related terms included “love,” “cute,” and “like,” and his positivity-negativity analysis revealed a score of 87.55 percent positive reactions.

Wanna One’s Kang Daniel took second place in the rankings with a brand reputation index of 1,070,700, while actor Gong Yoo came in at third this month with an index of 888,845.

Check out the top 30 below!

  1. Park Seo Joon
  2. Wanna One’s Kang Daniel
  3. Gong Yoo
  4. Baek Jong Won
  5. Kang Dong Won
  6. ASTRO’s Cha Eun Woo
  7. Park Bo Gum
  8. Lee Byung Hun
  9. Lee Sang Min
  10. Ha Seok Jin
  11. Won Bin
  12. Ha Jung Woo
  13. Jung Hae In
  14. Lee Dong Wook
  15. Cha Tae Hyun
  16. Ryu Jun Yeol
  17. Jung Woo Sung
  18. Seo Kang Joon
  19. Yoo Jae Suk
  20. Jun Hyun Moo
  21. Kim Soo Hyun
  22. Kim Jong Kook
  23. Song Joong Ki
  24. Shinhwa’s Eric
  25. Lee Seo Jin
  26. Ahn Jung Hwan
  27. Lee Jung Jae
  28. Jo In Sung
  29. Ma Dong Seok
  30. Cha Seung Won

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