September Variety Star Brand Reputation Rankings Revealed

Sep 01, 2018

The Korean Business Research Institute has shared the brand reputation rankings for variety stars in September!

The rankings were determined through an analysis of media coverage, participation, communication, and social indexes of 40 TV personalities using 43,835,210 pieces of big data collected between August 1 to August 31.

Yoo Jae Suk rose back to No. 1 after placing second last month with a brand reputation index of 3,591,439. This is 68.29 percent increase from his August index. Some of the high-ranking phrases linked to Yoo Jae Suk included “I like him,” “He’s fun,” and “To challenge,” while keyword analysis showed “Running Man,” “Profile,” and “Jo Se Ho.” His positivity-negativity analysis revealed a score of 73.16 percent positive reactions.

Kang Ho Dong saw a significant rise and came in at No. 2 with a brand reputation index of 3,032,983, a 142.29 percent increase from last month.

Lee Young Ja was in third place with a brand reputation index of 2,894,958. While she placed lower than she did in August, she saw an 2.83 percent increase in score.