September Variety Star Brand Reputation Rankings Revealed

The Korean Business Research Institute has shared the brand reputation rankings for variety stars in September!

The rankings were determined through an analysis of media coverage, participation, communication, and social indexes of 40 TV personalities using 43,835,210 pieces of big data collected between August 1 to August 31.

Yoo Jae Suk rose back to No. 1 after placing second last month with a brand reputation index of 3,591,439. This is 68.29 percent increase from his August index. Some of the high-ranking phrases linked to Yoo Jae Suk included “I like him,” “He’s fun,” and “To challenge,” while keyword analysis showed “Running Man,” “Profile,” and “Jo Se Ho.” His positivity-negativity analysis revealed a score of 73.16 percent positive reactions.

Kang Ho Dong saw a significant rise and came in at No. 2 with a brand reputation index of 3,032,983, a 142.29 percent increase from last month.

Lee Young Ja was in third place with a brand reputation index of 2,894,958. While she placed lower than she did in August, she saw an 2.83 percent increase in score.

  1. Yoo Jae Suk
  2. Kang Ho Dong
  3. Lee Young Ja
  4. Lee Kwang Soo
  5. Park Myung Soo
  6. Kim Jong Kook
  7. Park Na Rae
  8. Jun Hyun Moo
  9. Lee Sang Min
  10. Lee Hyori
  11. Kim Jong Min
  12. Yoo Byung Jae
  13. Haha
  14. Shin Dong Yup
  15. Kim Gura
  16. Kim Sook
  17. Kim Joon Ho
  18. Cha Tae Hyun
  19. Song Eun Yi
  20. Ahn Jung Hwan
  21. Lee Kyung Kyu
  22. Kim Gun Mo
  23. Seo Jang Hoon
  24. Yang Se Hyun
  25. Jo Se Ho
  26. Lee Hwi Jae
  27. Ji Suk Jin
  28. Kim Sung Joo
  29. Kim Joon Hyun
  30. Ji Sang Ryul

Source (1) (2)

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