October Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has published the brand reputation rankings for variety shows over the past month.

The Institute analyzed data from September 1 to October 2, analyzing the areas of consumer participation, communication, media coverage, community awareness, and viewership indexes. The last time that a brand reputation ranking list was compiled for variety shows was in July, and the amount of data increased 15.09 percent since then.

No. 1 was MBC’s “I Live Alone,” with a total score of 14,908,908. This is a 10.64 percent increase from July’s rankings, allowing the show to defend its spot at the top of the list. Some of the key words associated with the show were “I like it,” “it’s funny,” and “controversy,” as well as “Han Hye Jin,” “Park Na Rae,” and “Japan.”

In second place was “JTBC’s “Ask Us Anything” with a total score of 8,359,616. Compared to July, it moved up from third place to take the No. 2 spot. In third place for the month of October was MBC’s “Radio Star,” the previous No. 2 holder, with a total score of 6,759,425.

Check out the top 20 below:

  1. “I Live Alone”
  2. “Ask Us Anything”
  3. “Radio Star”
  4. “Show Me the Money 777”
  5. Real Men 300
  6. “Running Man”
  7. “King of Mask Singer”
  8. My Ugly Duckling
  9. “Baek Jong Won’s Alley Restaurant”
  10. Master in the House
  11. “La La Land”
  12. “Omniscient”
  13. Law of the Jungle
  14. 2 Days & 1 Night
  15. “Same Bed, Different Dreams”
  16. The Return of Superman
  17. “City Fishers”
  18. “Life Bar”
  19. “Hidden Singer”
  20. “Wife’s Taste”

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