October Variety Star Brand Reputation Rankings Revealed

Oct 06, 2018

The Korean Business Research Institute has announced the brand reputation rankings for variety stars in October.

The rankings were determined through an analysis of media coverage, participation, communication, and social indexes of 40 TV personalities using29,543,365 pieces of big data collected from September 4 to October 5.

Park Na Rae rose to first place with a total index of 1,985,550, which is a 4.76 increase from the September score. The research institute shared that key words and phrases associated with the TV personality include, “unique,” “carefree,” and “funny,” as well as “I Live Along,” “plastic surgery,” and “family.” Her positivity-negativity analysis revealed a score of 65.98 percent positive reactions.

In second was Kim Jong Min, who scored a total index of 1,239,045 after seeing a significant 43.75 increase from last month.

Yoo Jae Suk was in third place with an index of 1,694,571, while Lee Young Ja and Kim Jong Kook placed fourth and fifth respectively.

See the top 30 for this month below!