October Variety Star Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced the brand reputation rankings for variety stars in October.

The rankings were determined through an analysis of media coverage, participation, communication, and social indexes of 40 TV personalities using29,543,365 pieces of big data collected from September 4 to October 5.

Park Na Rae rose to first place with a total index of 1,985,550, which is a 4.76 increase from the September score. The research institute shared that key words and phrases associated with the TV personality include, “unique,” “carefree,” and “funny,” as well as “I Live Along,” “plastic surgery,” and “family.” Her positivity-negativity analysis revealed a score of 65.98 percent positive reactions.

In second was Kim Jong Min, who scored a total index of 1,239,045 after seeing a significant 43.75 increase from last month.

Yoo Jae Suk was in third place with an index of 1,694,571, while Lee Young Ja and Kim Jong Kook placed fourth and fifth respectively.

See the top 30 for this month below!

  1. Park Na Rae
  2. Kim Jong Min
  3. Yoo Jae Suk
  4. Lee Young Ja
  5. Kim Jong Kook
  6. Lee Sang Min
  7. Jun Hyun Moo
  8. Kang Ho Dong
  9. Lee Soo Geun
  10. Park Myung Soo
  11. Shin Dong Yup
  12. Kim Sook
  13. Cha Tae Hyun
  14. Lee Kwang Soo
  15. Yang Se Hyung
  16. Lee Kyung Kyu
  17. Seo Jang Hoon
  18. Lee Hyori
  19. Kim Gura
  20. Park Soo Hong
  21. Kim Jun Ho
  22. Yoo Byung Jae
  23. Kim Gun Mo
  24. Song Eun Yi
  25. Super Junior’s Kim Heechul
  26. Kim Sung Joo
  27. Jung Hyung Don
  28. Jo Se Ho
  29. Haha
  30. Ahn Jung Hwan

Source (1) (2)

Top Photo Credit: Xportsnews

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