November Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from October 1 to November 2.

MBC’s “I Live Alone” continued its reign at No. 1 this month, scoring a brand reputation index of 12,989,415 for November.

High-ranking phrases in the show’s keyword analysis included “Park Na Rae,” “Zo Bin,” and “Henry,” while its highest-ranking related terms included “love,” “exceptional,” and “fun.” The program’s positivity-negativity analysis also revealed a score of 84.53 percent positive reactions.

JTBC’s “Ask Us Anything” maintained its spot at No. 2 with a brand reputation index of 8,358,827 for November, while Mnet’s “Show Me the Money” came in at No. 3 with a score of 6,408,548.

SBS’s “Running Man” rose to No. 4 with a brand reputation index of 5,217,362, followed by SBS’s “My Ugly Duckling” with an index of 5,002,582 for the month.

Check out this month’s top 20 below!

  1. “I Live Alone”
  2. “Ask Us Anything”
  3. “Show Me the Money”
  4. “Running Man”
  5. “My Ugly Duckling”
  6. “New Journey to the West”
  7. Radio Star
  8. The King of Mask Singer
  9. “Taste of Dating”
  10. “Baek Jong Won’s Alley Restaurant”
  11. Real Men 300
  12. The Return of Superman
  13. “Wife’s Taste”
  14. The Manager
  15. Law of the Jungle
  16. Happy Together
  17. “Same Bed, Different Dreams”
  18. 2 Days & 1 Night
  19. “Life Bar”
  20. “Apart Together”

Watch Henry and Zo Bin on the latest episode of “I Live Alone” below!

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