November Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 40 popular entertainers, using big data collected from October 2 to November 3.

Comedienne Park Na Rae maintained her spot at the top of the rankings this month with a brand reputation index of 2,410,562, marking a 21.41 percent increase in her score since October.

High-ranking phrases in Park Na Rae’s keyword analysis included “Jang Do Yeon,” “I Live Alone,” and “dryer,” while her highest-ranking related terms included “pretty,” “receive recognition,” and “[emotionally] moving.” The star’s positivity-negativity analysis revealed a score of 66.03 percent positive reactions.

Yoo Jae Suk came in at a close second for November after his brand reputation index rose 31.90 percent to a score of 1,694,571. Meanwhile, Lee Sang Min took third place for the month with a brand reputation index of 1,680,084.

Check out this month’s top 30 below!

  1. Park Na Rae
  2. Yoo Jae Suk
  3. Lee Sang Min
  4. Jun Hyun Moo
  5. Lee Soo Geun
  6. Lee Young Ja
  7. Kim Jong Min
  8. Kang Ho Dong
  9. Cha Tae Hyun
  10. Kim Jong Kook
  11. Ahn Jung Hwan
  12. Kim Sook
  13. Yang Se Hyung
  14. Hong Jin Kyung
  15. Lee Hyori
  16. Park Myung Soo
  17. Lee Kwang Soo
  18. Shin Dong Yup
  19. Kim Byung Man
  20. Yoo Byung Jae
  21. Kim Joon Ho
  22. Park Soo Hong
  23. Kim Sung Joo
  24. Lee Kyung Kyu
  25. Kim Gun Mo
  26. Seo Jang Hoon
  27. Kim Gura
  28. Jo Se Ho
  29. Song Eun Yi
  30. Super Junior’s Kim Heechul

Watch Park Na Rae on the latest episode of “I Live Alone” below!

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Source (1)

Top Photo Credit: Xportsnews

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