December Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 2 to December 1.

Kim Jong Min topped this month’s rankings with a brand reputation index of 1,913,518, marking a 37.20 percent increase in his score since last month.

High-ranking phrases in the star’s keyword analysis included “Hwang Mi Na,” “dating,” and “Shinji,” while his highest-ranking related terms included “love,” “kind,” and “moving.” Kim Jong Min’s positivity-negativity analysis also revealed a score of 73.55 percent positive reactions.

Yoo Jae Suk maintained his position at second place with a brand reputation index of 1,863,289, while comedienne Lee Young Ja followed close behind with a score of 1,716,135.

Check out the top 30 for this month below!

  1. Kim Jong Min
  2. Yoo Jae Suk
  3. Lee Young Ja
  4. Lee Sang Min
  5. Kang Ho Dong
  6. Lee Soo Geun
  7. Park Na Rae
  8. Jun Hyun Moo
  9. Kim Jong Kook
  10. Jang Do Yeon
  11. Cha Tae Hyun
  12. Kim Sook
  13. Shin Dong Yup
  14. Song Eun Yi
  15. Park Myung Soo
  16. Yoo Hee Yeol
  17. Ahn Jung Hwan
  18. Yoon Jong Shin
  19. Lee Kyung Kyu
  20. Yang Se Hyung
  21. Kim Gun Mo
  22. Lee Hyori
  23. Lee Hwi Jae
  24. Lee Kwang Soo
  25. Kim Joon Ho
  26. Super Junior’s Kim Heechul
  27. Seo Jang Hoon
  28. Kim Gura
  29. Yoo Byung Jae
  30. Jo Se Ho

Source (1)

Top Photo Credit: Xportsnews

How does this article make you feel?