January Brand Reputation Rankings For Drama Actors Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between December 18 and January 19.

Yum Jung Ah, who is currently starring in JTBC’s hit drama “SKY Castle,” topped this month’s list with a brand reputation index of 9,962,269.

High-ranking phrases in the actress’s keyword analysis included “SKY Castle,” “Jung Joon Ho,” and “Kim Seo Hyung,” while her highest-ranking related terms included “good acting,” “convincing,” and “envious.” Yum Jung Ah’s positivity-negativity analysis also revealed a score of 63.89 percent positive reactions.

Hyun Bin, who is starring in tvN’s “Memories of the Alhambra,” took second place for the month with a brand reputation index of 9,611,504.

Song Hye Kyo and Park Bo Gum, the stars of tvN’s “Encounter,” followed close behind at third and fourth places respectively.

Finally, Uee, whose KBS drama “My Only One” recently surpassed 40 percent in viewership ratings, rounded out the top five for January.

Check out the top 30 for this month below!

  1. Yum Jung Ah
  2. Hyun Bin
  3. Song Hye Kyo
  4. Park Bo Gum
  5. Uee
  6. Jo Bo Ah
  7. Park Shin Hye
  8. Wang Suk Hyun
  9. Jang Nara
  10. Yoo Seung Ho
  11. Oh Na Ra
  12. Yeo Jin Goo
  13. Kim Yoo Jung
  14. Kim Seo Hyung
  15. Yoon Se Ah
  16. Lee Si Young
  17. Shin Sung Rok
  18. Kim Sun Ah
  19. EXO’s Chanyeol
  20. Choi Jin Hyuk
  21. Jung Joon Ho
  22. Lee Tae Ri
  23. Yang Se Jong
  24. Yoo Yeon Seok
  25. Jun So Min
  26. Lee Seol
  27. Lee Se Young
  28. Go Hyun Jung
  29. Lee Tae Ran
  30. Kim Jin Woo

Source (1)

Top Photo Credit: Xportsnews

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