February Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 1 to February 1, 2019.

Yoo Jae Suk rose to the top of this month’s rankings with a brand reputation index of 2,130,932. The star’s highest-ranking related terms included “stand out,” “congratulations,” and “funny,” while his positivity-negativity analysis revealed a score of 84.01 percent positive reactions.

Lee Young Ja came in at a close second for February, scoring a total brand reputation index of 2,033,645 for the month.

Kim Sook shot up to third place in the rankings after seeing an impressive 109.13 percent increase in her score since January. The comedienne’s total brand reputation index for the month came out to 1,769,721.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Lee Young Ja
  3. Kim Sook
  4. Park Na Rae
  5. Lee Hyori
  6. Lee Sang Min
  7. Jun Hyun Moo
  8. Kim Jong Kook
  9. Kim Jong Min
  10. Kang Ho Dong
  11. Lee Kwang Soo
  12. Shin Dong Yup
  13. HaHa
  14. Cha Tae Hyun
  15. Park Myung Soo
  16. Song Eun Yi
  17. Ahn Jung Hwan
  18. Super Junior’s Kim Heechul
  19. Kim Young Chul
  20. Kim Gun Mo
  21. Yoon Jong Shin
  22. Yang Se Hyung
  23. Kim Joon Ho
  24. Yoo Byung Jae
  25. Kim Gura
  26. Yoo Hee Yeol
  27. Seo Jang Hoon
  28. Jang Do Yeon
  29. Kim Joon Hyun
  30. Kim Yong Man

Source (1)

Top Photo Credit: Xportsnews

How does this article make you feel?