February Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has released the brand reputation rankings for variety shows for February 2019.

The rankings are a result of big data analysis that measures consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 variety shows from January 1 to February 2.

MBC’s “I Live Alone” topped the list for the second consecutive month with a total score of 11,621,311. High-ranking terms in the program’s keyword analysis included “love,” “perfect,” “successful” and high-ranking phrases included “[EXO’s] Xiumin,” “[TVXQ’s] Changmin,” and “Kian 84.” The show also recorded 73.09 percent positive in the positive-negative ratio analysis.

TV Chosun’s “Taste of Dating” came in second place with a total score of 8,512,248, and SBS’s “My Ugly Duckling” took third place with a brand reputation index of 8,400,632.

Check out the top 20 shows below!

  1. “I Live Alone”
  2. “Taste of Dating”
  3. “My Ugly Duckling”
  4. Ask Us Anything
  5. Radio Star
  6. “Coffee Friends”
  7. Happy Together
  8. “Wife’s Taste”
  9. Running Man
  10. “Baek Jong Won’s Alley Restaurant”
  11. “I Can See Your Voice”
  12. The King of Mask Singer
  13. “Same Bed, Different Dreams”
  14. The Return of Superman
  15. The Fan
  16. The Manager
  17. Law of the Jungle
  18. “Life Bar”
  19. “Somebody”
  20. Master in the House

Check out the latest episode of “I Live Alone” featuring Xiumin and Changmin below!

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