YG’s 2 New Boy Groups To Reportedly Promote Together As “TREASURE 13”
YG Entertainment’s two upcoming boy groups may also be promoting together as one large group!
Last month, YG Entertainment founder Yang Hyun Suk surprised fans by announcing that the agency would be debuting not one, but two new idol groups comprised of members from its survival show “YG Treasure Box.”
On February 7, news outlet Sports Seoul reported that, according to multiple industry insiders, YG Entertainment is currently leaning towards the idea of managing the two groups together as one large umbrella group. The agency, which is reportedly referring to the members of both groups collectively as “TREASURE 13,” is said to favor the concept of having the two groups promote “both together and separately.”
Should YG Entertainment decide to go with its current “two families under one roof” plan, the two new boy groups will not be given different group names, images, or styles, like WINNER and iKON (who debuted separately after appearing together on Mnet’s 2013 survival show “WIN: Who is Next?”). Instead, the two groups would promote together as one large group named “TREASURE 13,” in addition to promoting separately in their respective groups of six and seven.
One insider commented, “In the past, YG struggled for a long time to achieve positive synergy after launching idol groups iKON and WINNER around the same time. It seems that they have come up with this ’13-member idol group’ plan in order to minimize the errors that come with launching two male idol groups around the same time, as well as to build a fandom as quickly as possible.”
YG Entertainment previously announced that its first boy group, TREASURE, will consist of seven members: Haruto, Bang Yedam, So Junghwan, Kim Junkyu, Park Jeongwoo, Yoon Jaehyuk, and Choi Hyunsuk. The second boy group, whose name has not yet been revealed, will consist of six members: Ha Yoonbin, Mashiho, Kim Doyoung, Yoshinori, Park Jihoon, and Asahi.
What do you think of the idea of having the two groups promote both together and separately? Share your thoughts below!