March Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 2 to March 1.

Lee Young Ja rose to the top of this month’s rankings with a brand reputation index of 2,134,984, marking a 4.98 percent increase from her February score.

High-ranking phrases in the comedienne’s keyword analysis included “restaurants famous for delicious food,” “Jung Woo Sung,” and “Ha Sung Woon,” while her highest-ranking related terms included “praise,” “delicious,” and “sad.” Lee Young Ja’s positivity-negativity analysis also revealed a score of 72.82 percent percent positive reactions.

Park Na Rae took second place for the month with a brand reputation index of 1,643,058, while Yoo Jae Suk came in third with a brand reputation index of 1,630,274 for March.

Check out this month’s top 30 below!

  1. Lee Young Ja
  2. Park Na Rae
  3. Yoo Jae Suk
  4. Kim Jong Min
  5. Shin Dong Yup
  6. Lee Hyori
  7. Jun Hyun Moo
  8. Lee Sang Min
  9. Kim Jong Kook
  10. Kim Gura
  11. Kang Ho Dong
  12. Lee Kwang Soo
  13. Yoo Byung Jae
  14. Yang Se Hyung
  15. Cha Tae Hyun
  16. Park Myung Soo
  17. Ahn Jung Hwan
  18. Seo Jang Hoon
  19. Kim Sook
  20. Jang Do Yeon
  21. Kim Joon Ho
  22. Super Junior’s Kim Heechul
  23. Lee Kyung Kyu
  24. Yoon Jong Shin
  25. Song Eun Yi
  26. Yoo Hee Yeol
  27. Park Soo Hong
  28. Kim Yong Man
  29. Kim Joon Hyun
  30. Kim Gun Mo

Source (1)

Top Photo Credit: Xportsnews

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