March Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from February 1 to March 2.

MBC’s “I Live Alone” topped the rankings for the third consecutive month with a brand reputation index of 11,286,361. High-ranking phrases in the show’s keyword analysis included “Kim Won Kyung,” “Xiumin,” and “Park Na Rae,” while its highest-ranking related terms included “effort,” “cute,” and “love.” The program’s positivity-negativity analysis revealed a score of 71.86 percent positive reactions.

JTBC’s “Ask Us Anything” rose to second place on this month’s list after enjoying a 29.82 percent increase in its score since February. The variety show earned a total brand reputation index of 9,494,730 for March.

SBS’s “Wife’s Taste” took third place on the list with a brand reputation index of 6,615,995, marking a 9.10 percent increase from its February score.

Check out this month’s top 20 below!

  1. “I Live Alone”
  2. “Ask Us Anything”
  3. “Wife’s Taste”
  4. Radio Star
  5. “My Ugly Duckling”
  6. “Baek Jong Won’s Alley Restaurant”
  7. Running Man
  8. “Coffee Friends”
  9. The Manager
  10. “Hello Counselor”
  11. “Same Bed, Different Dreams”
  12. The King of Mask Singer
  13. The Return of Superman
  14. Happy Together
  15. Law of the Jungle
  16. “Life Bar”
  17. Immortal Songs
  18. 2 Days & 1 Night
  19. “Soomi’s Side Dishes”
  20. Master in the House

Watch the latest episode of “I Live Alone” with English subtitles below!

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