April Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 5 to April 6.

Park Na Rae topped this month’s list with a brand reputation index of 2,373,199, marking a 44.44 percent increase from her March score.

High-ranking phrases in the comedienne’s keyword analysis included “I Live Alone,” “Salty Tour,” and “Happy Farmers,” while her highest-ranking related terms included “new,” “like,” and “sexy.” Park Na Rae’s positivity-negativity analysis also revealed a score of 76.48 percent percent positive reactions.

Kim Jong Min took second place for the month with a brand reputation index of 1,402,018, while Lee Young Ja came in at a close third with a brand reputation index of 1,356,587 for April.

Check out the top 30 for this month below!

  1. Park Na Rae
  2. Kim Jong Min
  3. Lee Young Ja
  4. Yoo Jae Suk
  5. Kang Ho Dong
  6. Kim Jong Kook
  7. Park Myung Soo
  8. Lee Kwang Soo
  9. Jung Hyung Don
  10. Shin Dong Yup
  11. Kim Gura
  12. Lee Sang Min
  13. Lee Deok Hwa
  14. Yang Se Hyung
  15. Yoon Jong Shin
  16. Kim Sook
  17. Ahn Jung Hwan
  18. Kim Young Chul
  19. Kim Sung Joo
  20. Super Junior’s Kim Heechul
  21. Lee Kyung Kyu
  22. Yoo Hee Yeol
  23. Jang Do Yeon
  24. Park Soo Hong
  25. Jo Se Ho
  26. Yang Se Chan
  27. Seo Jang Hoon
  28. Lee Soo Geun
  29. Lee Hwi Jae
  30. Kim Yong Man

Watch Park Na Rae on “I Live Alone” with English subtitles below!

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Top Photo Credit: Xportsnews

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