April Variety Star Brand Reputation Rankings Announced

Apr 05, 2019

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 5 to April 6.

Park Na Rae topped this month’s list with a brand reputation index of 2,373,199, marking a 44.44 percent increase from her March score.

High-ranking phrases in the comedienne’s keyword analysis included “I Live Alone,” “Salty Tour,” and “Happy Farmers,” while her highest-ranking related terms included “new,” “like,” and “sexy.” Park Na Rae’s positivity-negativity analysis also revealed a score of 76.48 percent percent positive reactions.

Kim Jong Min took second place for the month with a brand reputation index of 1,402,018, while Lee Young Ja came in at a close third with a brand reputation index of 1,356,587 for April.

Check out the top 30 for this month below!