May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 2 to May 3.

Yoo Jae Suk topped this month’s list with a brand reputation index of 1,758,985, marking a 32.76 percent increase from his April score.

High-ranking phrases in the comedian’s keyword analysis included “donation,” “Running Man,” and “You Quiz on the Block,” while his highest-ranking related terms included “donate,” “like,” and “funny.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 62.01 percent percent positive reactions.

Lee Young Ja took second place for the month after enjoying a 20.70 percent increase in her score, with her total brand reputation index coming out to 1,637,463 for May.

Meanwhile, Kim Jong Kook rose to third place after seeing an impressive 39.58 percent increase in his brand reputation index for a total score of 1,433,819.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Lee Young Ja
  3. Kim Jong Kook
  4. Park Na Rae
  5. Lee Kwang Soo
  6. Shin Dong Yup
  7. Kang Ho Dong
  8. Lee Sang Min
  9. Yoon Jong Shin
  10. Jun Hyun Moo
  11. Super Junior’s Kim Heechul
  12. Park Myung Soo
  13. Kim Sook
  14. Kim Jong Min
  15. Lee Hyori
  16. Yang Se Hyung
  17. Kim Gura
  18. Lee Soo Geun
  19. Kim Sung Joo
  20. HaHa
  21. Jung Hyung Don
  22. Ahn Jung Hwan
  23. Seo Jang Hoon
  24. Jo Se Ho
  25. Yoo Hee Yeol
  26. Park Soo Hong
  27. Jang Do Yeon
  28. Song Eun Yi
  29. Lee Kyung Kyu
  30. Moon Se Yoon

Watch Yoo Jae Suk and Kim Jong Kook on the latest episode of “Running Man” below!

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Source (1)

Top Photo Credit: Xportsnews

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