May Variety Star Brand Reputation Rankings Announced
The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 2 to May 3.
Yoo Jae Suk topped this month’s list with a brand reputation index of 1,758,985, marking a 32.76 percent increase from his April score.
High-ranking phrases in the comedian’s keyword analysis included “donation,” “Running Man,” and “You Quiz on the Block,” while his highest-ranking related terms included “donate,” “like,” and “funny.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 62.01 percent percent positive reactions.
Lee Young Ja took second place for the month after enjoying a 20.70 percent increase in her score, with her total brand reputation index coming out to 1,637,463 for May.
Meanwhile, Kim Jong Kook rose to third place after seeing an impressive 39.58 percent increase in his brand reputation index for a total score of 1,433,819.
Check out the top 30 for this month below!
- Yoo Jae Suk
- Lee Young Ja
- Kim Jong Kook
- Park Na Rae
- Lee Kwang Soo
- Shin Dong Yup
- Kang Ho Dong
- Lee Sang Min
- Yoon Jong Shin
- Jun Hyun Moo
- Super Junior’s Kim Heechul
- Park Myung Soo
- Kim Sook
- Kim Jong Min
- Lee Hyori
- Yang Se Hyung
- Kim Gura
- Lee Soo Geun
- Kim Sung Joo
- HaHa
- Jung Hyung Don
- Ahn Jung Hwan
- Seo Jang Hoon
- Jo Se Ho
- Yoo Hee Yeol
- Park Soo Hong
- Jang Do Yeon
- Song Eun Yi
- Lee Kyung Kyu
- Moon Se Yoon
Watch Yoo Jae Suk and Kim Jong Kook on the latest episode of “Running Man” below!
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Top Photo Credit: Xportsnews
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