June Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 2 to June 1.

Park Na Rae topped this month’s list with a brand reputation index of 1,504,703. High-ranking phrases in the comedienne’s keyword analysis included “concert,” “I Live Alone,” and “ddukbokki” [a Korean rice cake dish], while her highest-ranking related terms included “need,” “funny,” and “succeed.” Park Na Rae’s positivity-negativity analysis also revealed a score of 60.59 percent percent positive reactions.

Yoo Jae Suk took second place with a brand reputation index of 1,361,470, while his “Running Man” co-star Lee Kwang Soo came in at a close third with an index of 1,350,977.

Check out the top 30 for this month below!

  1. Park Na Rae
  2. Yoo Jae Suk
  3. Lee Kwang Soo
  4. Jun Hyun Moo
  5. Kang Ho Dong
  6. Kim Gun Mo
  7. Lee Young Ja
  8. Kim Jong Kook
  9. Moon Se Yoon
  10. Kim Sook
  11. Jo Se Ho
  12. Kim Jong Min
  13. Shin Dong Yup
  14. Kim Yong Man
  15. Yoon Jong Shin
  16. Park Myung Soo
  17. Lee Hyori
  18. Super Junior’s Kim Heechul
  19. Yang Se Hyung
  20. Lee Kyung Kyu
  21. Seo Jang Hoon
  22. Kim Gura
  23. Lee Sang Min
  24. Lee Soo Geun
  25. Ahn Jung Hwan
  26. Song Eun Yi
  27. Kim Sung Joo
  28. Jung Hyung Don
  29. Yoo Hee Yeol
  30. Yoo Byung Jae

You can watch Park Na Rae on the latest episode of “I Live Alone” here:

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Top Photo Credit: Xportsnews

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