July Variety Star Brand Reputation Rankings Announced

Jul 05, 2019

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 4 to July 5.

Yoo Jae Suk topped this month’s list with a brand reputation index of 1,569,605, marking a 15.29 percent increase in his score since June.

High-ranking phrases in the star’s keyword analysis included “Kim Tae Ho,” “What Do You Do for Fun,” and “Jo Se Ho,” while his highest-ranking related terms included “look forward to,” “make me happy,” and “does well.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.26 percent percent positive reactions.

Seo Jang Hoon rose to No. 2 in the rankings after enjoying a staggering 165.70 percent increase in his score since last month. The former basketball player came in at a close second for July with a brand reputation index of 1,470,837.

Finally, Park Na Rae took No. 3 on the list with a brand reputation index of 1,348,433 for July.

Check out the top 30 for this month below!