July Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 4 to July 5.

Yoo Jae Suk topped this month’s list with a brand reputation index of 1,569,605, marking a 15.29 percent increase in his score since June.

High-ranking phrases in the star’s keyword analysis included “Kim Tae Ho,” “What Do You Do for Fun,” and “Jo Se Ho,” while his highest-ranking related terms included “look forward to,” “make me happy,” and “does well.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.26 percent percent positive reactions.

Seo Jang Hoon rose to No. 2 in the rankings after enjoying a staggering 165.70 percent increase in his score since last month. The former basketball player came in at a close second for July with a brand reputation index of 1,470,837.

Finally, Park Na Rae took No. 3 on the list with a brand reputation index of 1,348,433 for July.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Seo Jang Hoon
  3. Park Na Rae
  4. Kang Ho Dong
  5. Kim Jong Kook
  6. Lee Young Ja
  7. Lee Soo Geun
  8. Yoon Jong Shin
  9. Ahn Jung Hwan
  10. Jun Hyun Moo
  11. Super Junior’s Kim Heechul
  12. Jo Se Ho
  13. Kim Jong Min
  14. Kim Joon Hyun
  15. Lee Kwang Soo
  16. Lee Hyori
  17. Shin Dong Yup
  18. Park Myung Soo
  19. Kim Sung Joo
  20. Kim Gura
  21. Lee Sang Min
  22. Kim Sook
  23. Jung Hyung Don
  24. Kim Yong Man
  25. Kim Young Chul
  26. Lee Guk Joo
  27. Lee Kyung Kyu
  28. Yoo Hee Yeol
  29. Yoo Byung Jae
  30. Song Eun Yi

Watch Yoo Jae Suk on the latest episode of “Running Man” with English subtitles below!

Watch Now

Source (1)

Top Photo Credit: Xportsnews

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