August Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 1 to August 2.

Yoo Jae Suk topped the list for the second consecutive month, enjoying a 10.58 percent increase in his score since July for a total brand reputation index of 2,123,378 for August.

High-ranking phrases in the star’s keyword analysis included “Kim Tae Ho,” “Jo Se Ho,” and “relay,” while his highest-ranking related terms included “return,” “worry,” and “unite.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 81.80 percent percent positive reactions.

Lee Hyori shot up to No. 2 in the rankings after seeing an impressive 98.73 percent increase in her score since last month. The singer scored a total brand reputation index of 1,844,456 for August.

Finally, Kang Ho Dong came in at No. 3 on the list with a brand reputation index of 1,650,988, marking a 23.09 percent increase in his score since July.

Check out this month’s top 30 below!

  1. Yoo Jae Suk
  2. Lee Hyori
  3. Kang Ho Dong
  4. Kim Jong Min
  5. Park Na Rae
  6. Kim Jong Kook
  7. Jo Se Ho
  8. Lee Young Ja
  9. Yoon Jong Shin
  10. Lee Soo Geun
  11. Shin Dong Yup
  12. Super Junior’s Kim Heechul
  13. Seo Jang Hoon
  14. Jun Hyun Moo
  15. Lee Kwang Soo
  16. Kim Joon Hyun
  17. Kim Gura
  18. Park Myung Soo
  19. Ahn Jung Hwan
  20. Kim Sook
  21. Jung Hyung Don
  22. HaHa
  23. Kim Sung Joo
  24. Lee Kyung Kyu
  25. Kim Young Chul
  26. Yang Se Hyung
  27. Yoo Hee Yeol
  28. Moon Se Yoon
  29. Yoo Byung Jae
  30. Yang Se Chan

Watch Yoo Jae Suk on the latest episode of “Running Man” with English subtitles below!

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Top Photo Credit: Xportsnews

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