October Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 3 to October 4.

Yoo Jae Suk topped the list for the fourth consecutive month with a brand reputation index of 2,460,090 for October, marking a slight increase of 0.46 percent in his score since last month.

High-ranking phrases in the star’s keyword analysis included “Running Man,” “Laborhood on Hire,” and “How Do You Play?”, while his highest-ranking related terms included “consistent,” “diligent,” and “delightful.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.11 percent percent positive reactions.

Comedienne Park Na Rae rose to second place in the rankings with a brand reputation index of 1,948,101, while Lee Hyori followed close behind with a score of 1,931,229 for the month.

Kim Jong Kook enjoyed a 28.31 percent rise in his brand reputation index for a total score of 1,481,505, and Jun Hyun Moo rounded out the top five with a total index of 1,315,939 for October.

Check out this month’s top 30 below!

  1. Yoo Jae Suk
  2. Park Na Rae
  3. Lee Hyori
  4. Kim Jong Kook
  5. Jun Hyun Moo
  6. Seo Jang Hoon
  7. Lee Kwang Soo
  8. Yoon Jong Shin
  9. Kang Ho Dong
  10. Lee Young Ja
  11. Shin Dong Yup
  12. Yoo Hee Yeol
  13. Park Myung Soo
  14. Super Junior’s Kim Heechul
  15. HaHa
  16. Kim Jong Min
  17. Lee Sang Min
  18. Lee Soo Geun
  19. Kim Gura
  20. Jung Hyung Don
  21. Yang Se Hyung
  22. Kim Sook
  23. Jo Se Ho
  24. Ahn Jung Hwan
  25. Lee Kyung Kyu
  26. Jung Joon Ha
  27. Yoo Byung Jae
  28. Ji Suk Jin
  29. Kim Young Chul
  30. Song Eun Yi

You can watch Yoo Jae Suk on the latest episode of “Running Man” with English subtitles here…

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…and the latest episode of “How Do You Play?” here!

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Source (1)

Top Photo Credit: Xportsnews

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