November Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 2 to November 1.

Yoo Jae Suk topped the list for the fifth consecutive month, enjoying a 18.28 percent increase in his brand reputation index since October for a total score of 2,909,884.

High-ranking phrases in the star’s keyword analysis included “Laborhood on Hire,” “How Do You Play?“, and “Na Young Suk,” while his highest-ranking related terms included “perform,” “meet,” and “diverse.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 71.26 percent percent positive reactions.

Singer Kim Gun Mo shot up to second place in the rankings with a brand reputation index of 2,670,236 for November, marking a staggering 560.41 percent increase in his score since last month.

Finally, comedienne Park Na Rae came in at third place on the list with a brand reputation index of 1,832,475 for November.

Check out this month’s top 30 below!

  1. Yoo Jae Suk
  2. Kim Gun Mo
  3. Park Na Rae
  4. Kang Ho Dong
  5. Lee Young Ja
  6. Kim Jong Kook
  7. Super Junior’s Kim Heechul
  8. Jun Hyun Moo
  9. Lee Sang Min
  10. Ahn Jung Hwan
  11. Jang Do Yeon
  12. Lee Hyori
  13. Seo Jang Hoon
  14. Kim Sook
  15. Park Myung Soo
  16. Shin Dong Yup
  17. Kim Jong Min
  18. Lee Soo Geun
  19. Lee Kwang Soo
  20. Lee Kyung Kyu
  21. Yoon Jung Soo
  22. Kim Gura
  23. HaHa
  24. Song Eun Yi
  25. Yoon Jong Shin
  26. Kim Joon Ho
  27. Yoo Hee Yeol
  28. Kim Joon Hyun
  29. Kim Sung Joo
  30. Jung Hyung Don

Watch Yoo Jae Suk on the latest episode of “How Do You Play?” with English subtitles below!

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