December Variety Star Brand Reputation Rankings Revealed

The Korean Business Research Institute has published the brand reputation rankings for variety stars for the month of December!

Analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 53 entertainers was taken on in order to determine the rankings, using big data collected from November 2 to December 1.

In first place for the sixth consecutive month was Yoo Jae Suk with a total brand reputation index of 3,263,739, which was as 12.16 percent increase from the previous month. High-ranking phrases related to him included “Trot,” “Yoo San Seul,” and, “Appearance fee,” while high-ranking related terms included “active,” “appear,” and “win the lawsuit.” Yoo Jae Suk also saw a rise in positive reactions, up to 74.14 percent from last month’s 71.26 percent.

Kang Ho Dong rose to second place with a brand reputation index of 2,052,875, a 44.01 percent increase from the previous month while Lee Kyung Kyu rose seventeen spots to third place with a 88.47 percent increase to 1,462,400.

Fourth and fifth place went to Park Na Rae and Lee Young Ja, who scored brand reputation scores of 1,383,378 and 1,148,278 respectively.

Check out this month’s top 30 below!

  1. Yoo Jae Suk
  2. Kang Ho Dong
  3. Lee Kyung Kyu
  4. Park Na Rae
  5. Lee Young Ja
  6. Seo Jang Hoon
  7. Kim Jong Kook
  8. Song Eun Yi
  9. Lee Sang Min
  10. Kim Gun Mo
  11. Lee Hyori
  12. Lee Kwang Soo
  13. Kim Gu Ra
  14. Park Myung Soo
  15. Jun Hyun Moo
  16. Yang Se Hyung
  17. Ahn Jung Hwan
  18. Shin Dong Yup
  19. Jo Se Ho
  20. Shin Bong Sun
  21. Jang Do Yeon
  22. Kim Sung Joo
  23. Noh Hong Chul
  24. Kim Sook
  25. Yoon Jung Soo
  26. Kim Jong Min
  27. Yoo Hee Yeol
  28. Kim Young Chul
  29. Kim Shin Young
  30. HaHa

Watch Yoo Jae Suk on the latest episode of “How Do You Play?” below!

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