December Brand Reputation Rankings For Drama Actors Announced

Dec 08, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 80 actors who appeared in dramas that aired between November 6 and December 7.

Gong Hyo Jin and Kang Ha Neul, the stars of KBS’s “When the Camellia Blooms,” topped this month’s list at No. 1 and No. 2 respectively. High-ranking phrases in Gong Hyo Jin’s keyword analysis included “mom,” “Instagram,” and “Kang Ha Neul,” while her highest-ranking related terms included “thankful,” “ordinary,” and “root for.”

The actress’s positivity-negativity analysis revealed a score of 72.09 percent positive reactions, and her total brand reputation index for the month came out to 6,305,680. Meanwhile, Kang Ha Neul scored a brand reputation index of 5,850,440 for December.

Jo Yeo Jeong, the star of KBS’s new drama “Woman of 9.9 Billion,” took third place with a brand reputation index of 4,817,303.

Oh Yeon Seo, the leading lady of MBC’s new romantic comedy “Love with Flaws,” came in fourth place with an index of 4,179,994; while “Chocolate” star Ha Ji Won rounded out the top five with a score of 3,326,499 for December.

Check out this month’s top 30 below!