February Variety Star Brand Reputation Rankings Announced

Jan 31, 2020

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 2 to February 1.

Kang Ho Dong topped this month’s list after seeing an impressive 67.43 increase in his brand reputation index since January for a total score of 2,846,626. High-ranking phrases in the star’s keyword analysis included “The Ramyeonator,” “YouTube,” and “mukbang [eating broadcast],” while his highest-ranking related terms included “challenge,” “new,” and “busy.” Kang Ho Dong’s positivity-negativity analysis also revealed a score of 70.39 percent percent positive reactions.

Yoo Jae Suk came in at a close second with a brand reputation index of 2,773,250 for the month, while comedienne Lee Young Ja took third place with a total index of 2,260,626 for February.

Check out this month’s top 30 below!