February Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 2 to February 1.

Kang Ho Dong topped this month’s list after seeing an impressive 67.43 increase in his brand reputation index since January for a total score of 2,846,626. High-ranking phrases in the star’s keyword analysis included “The Ramyeonator,” “YouTube,” and “mukbang [eating broadcast],” while his highest-ranking related terms included “challenge,” “new,” and “busy.” Kang Ho Dong’s positivity-negativity analysis also revealed a score of 70.39 percent percent positive reactions.

Yoo Jae Suk came in at a close second with a brand reputation index of 2,773,250 for the month, while comedienne Lee Young Ja took third place with a total index of 2,260,626 for February.

Check out this month’s top 30 below!

  1. Kang Ho Dong
  2. Yoo Jae Suk
  3. Lee Young Ja
  4. Kim Gura
  5. Park Na Rae
  6. Park Myung Soo
  7. Jang Do Yeon
  8. Super Junior’s Kim Heechul
  9. Jun Hyun Moo
  10. Seo Jang Hoon
  11. Song Hae
  12. Lee Hyori
  13. Lee Sang Min
  14. Kim Jong Kook
  15. Shin Dong Yup
  16. Kim Jong Min
  17. Yang Se Hyung
  18. Lee Kwang Soo
  19. Yoo Byung Jae
  20. SECHSKIES’s Eun Ji Won
  21. Kim Sung Joo
  22. Lee Kyung Kyu
  23. Kim Young Chul
  24. Lee Soo Geun
  25. Song Ji Hyo
  26. Moon Se Yoon
  27. Yang Se Chan
  28. HaHa
  29. Noh Hong Chul
  30. Kim Sook

Watch Kang Ho Dong on a recent episode of “Ask Us Anything” with English subtitles below!

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Top Photo Credit: Xportsnews

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