February Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between January 27 and February 28.

Hyun Bin topped the list for the second consecutive month, scoring a brand reputation index of 11,366,256 for February. High-ranking phrases in the actor’s keyword analysis included “Son Ye Jin,” “Crash Landing on You,” and “Bargaining,” while his highest-ranking related terms included “handsome,” “like,” and “love.” Hyun Bin’s positivity-negativity analysis also revealed a score of 76.50 percent positive reactions.

Park Seo Joon and Kim Da Mi, the stars of JTBC’s “Itaewon Class,” came in at second and third in the rankings respectively. Park Seo Joon scored a brand reputation index of 8,741,509 for February, while Kim Da Mi followed close behind with a total index of 8,733,643.

Check out this month’s top 30 below!

  1. Hyun Bin
  2. Park Seo Joon
  3. Kim Da Mi
  4. Son Ye Jin
  5. Kwon Nara
  6. Kim Bo Ra
  7. Ahn Hyo Seop
  8. Seo Ji Hye
  9. Kim Jung Hyun
  10. Jo Byeong Gyu
  11. Lee Sung Kyung
  12. Namgoong Min
  13. Oh Min Seok
  14. Kim Hye Soo
  15. Han Suk Kyu
  16. Yoo Jae Myung
  17. Park Eun Bin
  18. So Ju Yeon
  19. Joo Ji Hoon
  20. Kim Joo Heon
  21. Kim Dong Hee
  22. 2PM’s Taecyeon
  23. Go Soo
  24. Lee Yeon Hee
  25. Lee Si Eon
  26. Shin Dong Wook
  27. Seo Hyun Jin
  28. Jin Se Yeon
  29. Oh Jung Se
  30. Lee Sung Min

Source (1)

Top Left Photo Credit: Xportsnews

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