March Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 2 to March 1.

Yoo Jae Suk returned to the top of the list this month, scoring a brand reputation index of 2,494,917 for March. High-ranking phrases in the star’s keyword analysis included “How Do You Play?”, “Running Man,” and Sugar Man,” while his highest-ranking related terms included “effort,” “succeed,” and “donate.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.59 percent percent positive reactions.

Comedienne Jang Do Yeon took second place on this month’s list with a brand reputation index of 1,913,490, while Kim Jong Kook came in at a close third with a total index of 1,848,783 for March.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Jang Do Yeon
  3. Kim Jong Kook
  4. Kang Ho Dong
  5. Seo Jang Hoon
  6. Park Na Rae
  7. Jun Hyun Moo
  8. Lee Sang Min
  9. Lee Kwang Soo
  10. Park Myung Soo
  11. Kim Shin Young
  12. Lee Young Ja
  13. Super Junior’s Kim Heechul
  14. Yang Se Hyung
  15. Lee Hyori
  16. Song Ji Hyo
  17. Lee Kyung Kyu
  18. Kim Jong Min
  19. Kim Young Chul
  20. Kim Gura
  21. SECHSKIES’s Eun Ji Won
  22. Song Hae
  23. Kim Sook
  24. Yoo Hee Yeol
  25. Jo Se Ho
  26. Shin Dong Yup
  27. Moon Se Yoon
  28. Park Mi Sun
  29. Yoo Byung Jae
  30. Kim Sung Joo

Watch Yoo Jae Suk on the latest episode of “How Do You Play?” with English subtitles here…

Watch Now

…and the latest episode of “Running Man” here!

Watch Now

Source (1)

Top Photo Credit: Xportsnews

How does this article make you feel?