March Variety Star Brand Reputation Rankings Announced

Feb 29, 2020

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 2 to March 1.

Yoo Jae Suk returned to the top of the list this month, scoring a brand reputation index of 2,494,917 for March. High-ranking phrases in the star’s keyword analysis included “How Do You Play?”, “Running Man,” and Sugar Man,” while his highest-ranking related terms included “effort,” “succeed,” and “donate.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.59 percent percent positive reactions.

Comedienne Jang Do Yeon took second place on this month’s list with a brand reputation index of 1,913,490, while Kim Jong Kook came in at a close third with a total index of 1,848,783 for March.

Check out the top 30 for this month below!