March Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 12 to March 13.

BTS topped the list for the 22nd consecutive month with a brand reputation index of 12,903,195. High-ranking phrases in the group’s keyword analysis included “Billboard,” “album,” and “ON,” while their highest-ranking related terms included “cheer on,” “thankful,” and “donate.” BTS’s positivity-negativity analysis revealed a score of 84.02 percent positive reactions.

EXO also held onto their spot at second place this month, scoring a total brand reputation index of 3,096,492 for March.

Meanwhile, NCT rose to third place in the rankings after seeing a 36.14 percent increase in their total brand reputation index, which came out to 2,540,480 for March.

Check out the top 30 for this month below!

  1. BTS
  2. EXO
  3. NCT
  4. SHINee
  5. SEVENTEEN
  6. PENTAGON
  7. Super Junior
  8. ASTRO
  9. The Boyz
  10. VIXX
  11. SECHSKIES
  12. INFINITE
  13. Golden Child
  14. BIGBANG
  15. MCND
  16. WINNER
  17. NU’EST
  18. SF9
  19. BTOB
  20. VICTON
  21. MONSTA X
  22. TXT
  23. TVXQ
  24. BNF
  25. VERIVERY
  26. AB6IX
  27. GOT7
  28. Block B
  29. Stray Kids
  30. B.A.P

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