April Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 3 to April 3.

Yoo Jae Suk held onto his spot at the top of the list with a brand reputation index of 2,775,579 for April, marking a 11.25 percent increase in his score since March. High-ranking phrases in the star’s keyword analysis included “Running Man,” “How Do You Play?”, and “Song Ga In,” while his highest-ranking related terms included “thankful,” “clarify,” and “end.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 56.20 percent percent positive reactions.

Lee Kwang Soo rose to second place in the rankings after seeing an impressive 41.41 percent rise in his brand reputation index since last month. The star’s total score came out to 2,171,438 for April.

Finally, comedienne Park Na Rae took third place for the month with a brand reputation index of 2,048,423, marking a 26.85 percent increase in her score since March.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Lee Kwang Soo
  3. Park Na Rae
  4. Kim Sung Joo
  5. Jang Do Yeon
  6. Park Myung Soo
  7. Lee Young Ja
  8. Super Junior’s Kim Heechul
  9. Seo Jang Hoon
  10. Song Ji Hyo
  11. Kang Ho Dong
  12. Kim Jong Kook
  13. Kim Jong Min
  14. Lee Hyori
  15. Jun Hyun Moo
  16. Kim Shin Young
  17. Shin Dong Yup
  18. Yoo Hee Yeol
  19. Yang Se Hyung
  20. Song Eun Yi
  21. Kim Gura
  22. Song Hae
  23. Kim Sook
  24. Ahn Jung Hwan
  25. Lee Kyung Kyu
  26. Lee Soo Geun
  27. Jo Se Ho
  28. Kim Young Chul
  29. Park Mi Sun
  30. Lee Sang Min

Watch Yoo Jae Suk on the latest episode of “Running Man” with English subtitles here…

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…and the latest episode of “How Do You Play?” here!

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Source (1)

Top Photo Credit: Xportsnews

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