May Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from April 2 to May 2.

MBC’s “Home Alone” (“I Live Alone”) topped this month’s list with a brand reputation index of 12,148,420 for May. High-ranking phrases in the show’s keyword analysis included “Song Seung Heon,” “Kyung Soo Jin,” and “Jeju,” while its highest-ranking related terms included “reveal,” “healing,” and “prepare.” The program’s positivity-negativity analysis revealed a score of 73.09 percent positive reactions.

TV Chosun’s “Wife’s Taste” rose to second place this month with a brand reputation index of 10,088,290, marking a 21.12 percent increase in its score since April.

Finally, TV Chosun’s “Love Call Center” took third place in the rankings with a brand reputation index of 9,204,936.

Check out the top 20 for this month below!

  1. “Home Alone”
  2. “Wife’s Taste”
  3. “Love Call Center”
  4. Ask Us Anything
  5. Running Man
  6. My Ugly Duckling
  7. Radio Star
  8. The Return of Superman
  9. How Do You Play?
  10. “Carefree Kickers”
  11. Three Meals a Day
  12. The King of Mask Singer
  13. “Fun-staurant”
  14. “Where is My Home”
  15. Immortal Songs
  16. “Same Bed, Different Dreams”
  17. “Mr. House Husband”
  18. Delicious Rendezvous
  19. “Heart Signal”
  20. “Like Likes Like”

Check out the latest episode of “Home Alone” with English subtitles below!

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