June Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 4 to June 5.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,598,245, marking a 12.45 percent increase in his score since May. High-ranking phrases in the star’s keyword analysis included “How Do You Play?”, “Lee Hyori,” and “Park Myung Soo,” while his highest-ranking related terms included “form,” “thank,” and “award.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.95 percent percent positive reactions.

Park Na Rae also maintained her position at second place in the rankings, scoring a brand reputation index of 1,417,005 for June.

Finally, Lee Young Ja rose to third place on the list with a brand reputation index of 1,269,348 for the month.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Park Na Rae
  3. Lee Young Ja
  4. Lee Kwang Soo
  5. Kim Shin Young
  6. Kim Jong Kook
  7. Kang Ho Dong
  8. Park Myung Soo
  9. Lee Hyori
  10. Paeng Hyun Sook
  11. Lee Sang Min
  12. Kim Sung Joo
  13. Jun Hyun Moo
  14. Ahn Jung Hwan
  15. Song Hae
  16. Super Junior’s Kim Heechul
  17. Kim Young Chul
  18. Song Ji Hyo
  19. Seo Jang Hoon
  20. Shin Dong Yup
  21. Jang Do Yeon
  22. Kim Jong Min
  23. Lee Soo Geun
  24. Yang Se Hyung
  25. Ahn Young Mi
  26. Choi Yang Rak
  27. Kim Sook
  28. Kim Gura
  29. Cha Tae Hyun
  30. Jo Se Ho

Watch Yoo Jae Suk on the latest episode of “How Do You Play?” with English subtitles below!

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Top Photo Credit: Xportsnews

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