July Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 3 to July 3.

Yoo Jae Suk maintained his position at the top of the list this month with a brand reputation index of 1,999,732 for July. High-ranking phrases in the star’s keyword analysis included “Baeksang Arts Awards,” “Lee Kwang Soo,” and “How Do You Play?“, while his highest-ranking related terms included “congratulate,” “release,” and “participate. Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 82.65 percent percent positive reactions.

Lee Kwang Soo rose to second place in the rankings with a brand reputation index of 1,764,732, marking an impressive 49.23 percent increase in his score since last month.

Finally, Park Na Rae came in third place with a brand reputation index of 1,572,172 for July.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Lee Kwang Soo
  3. Park Na Rae
  4. Jang Do Yeon
  5. Ahn Jung Hwan
  6. Jo Se Ho
  7. Paeng Hyun Sook
  8. Kim Gura
  9. Kang Ho Dong
  10. Kim Jong Kook
  11. Yang Se Hyung
  12. Song Ji Hyo
  13. Choi Yang Rak
  14. Super Junior’s Kim Heechul
  15. Shin Dong Yup
  16. Lee Soo Geun
  17. Kim Joon Ho
  18. Cha Tae Hyun
  19. Song Hae
  20. Lee Kyung Kyu
  21. Kim Sook
  22. Ahn Young Mi
  23. Lee Sang Min
  24. Kim Shin Young
  25. Song Eun Yi
  26. Jun Hyun Moo
  27. Yoo Hee Yeol
  28. Park Myung Soo
  29. Kim Sung Joo
  30. Park Mi Sun

Watch Yoo Jae Suk on the latest episode of “How Do You Play?” with English subtitles below!

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Source (1)

Top Photo Credit: Xportsnews

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