July Boy Group Member Brand Reputation Rankings Announced

Jul 18, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 630 boy group members, using big data collected from June 17 to July 18.

BTS’s Jimin topped the list for the 19th consecutive month, scoring a total brand reputation index of 6,104,773 for July. High-ranking phrases in his keyword analysis included “Billboard,” “Oricon,” and “hashtag,” while his highest-ranking related terms included “record,” “surpass,” and “outstanding.” Jimin’s positivity-negativity analysis also revealed a score of 83.50 percent positive reactions.

EXO’s Chanyeol rose to second place in the rankings with a brand reputation index of 4,197,287, marking an impressive 185.21 percent increase in his score since June.

BTS’s Jungkook and V maintained their respective positions at third and fourth on the list, with Jungkook scoring a brand reputation index of 4,121,974 and V following close behind with an index of 3,950,794 for the month.

Finally, EXO’s Sehun rounded out the top five with a brand reputation index of 3,766,957 for July.

Check out the top 30 for this month below!