September Boy Group Brand Reputation Rankings Announced

Sep 12, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from August 11 to September 11.

BTS topped the list for the 28th consecutive month with a brand reputation index of 17,700,138, marking an impressive 98.33 percent rise in their score since August.

High-ranking phrases in the group’s keyword analysis included “Billboard,” “Dynamite,” and “YouTube,” while their highest-ranking related terms included “comfort,” “appear,” and “record.” BTS’s positivity-negativity analysis revealed a score of 82.20 percent positive reactions.

EXO held onto their spot at second place in the rankings with a brand reputation index of 2,271,119, while SEVENTEEN similarly maintained their position at third with a total index of 2,135,606.

Finally, NCT and SHINee rounded the top five for September at fourth and fifth places respectively.

Check out the top 30 for this month below!