December Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 5 to December 5.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 1,712,309 for December. High-ranking phrases in his keyword analysis included “You Quiz,” “Gong Yoo,” and “alter ego,” while his highest-ranking related terms included “appear,” “advertise,” and “transform.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 85.50 percent percent positive reactions.

Kang Ho Dong similarly maintained his position at second place in the rankings with a brand reputation index of 1,065,669 for the month.

Finally, Kim Gura came in at a close third with a brand reputation index of 956,033, marking a 48.76 percent increase in his score since November.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kang Ho Dong
  3. Kim Gura
  4. Kim Jong Min
  5. Ahn Jung Hwan
  6. Park Na Rae
  7. HaHa
  8. Kim Jong Kook
  9. Seo Jang Hoon
  10. Choi Yang Rak
  11. Kim Sung Joo
  12. Paeng Hyun Sook
  13. Jang Do Yeon
  14. Lee Kyung Kyu
  15. Lee Soo Geun
  16. Shin Dong Yup
  17. Super Junior’s Kim Heechul
  18. Park Mi Sun
  19. Jo Se Ho
  20. Moon Se Yoon
  21. Lee Kwang Soo
  22. Jun Hyun Moo
  23. Lee Young Ja
  24. Park Myung Soo
  25. Song Hae
  26. Lee Hyori
  27. Cha Tae Hyun
  28. Ahn Young Mi
  29. Kim Joon Hyun
  30. Yoo Hee Yeol

Watch Yoo Jae Suk on “Running Man” with English subtitles below!

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Top Left & Right Photo Credit: Xportsnews

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