December Variety Star Brand Reputation Rankings Announced

Dec 05, 2020

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 5 to December 5.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 1,712,309 for December. High-ranking phrases in his keyword analysis included “You Quiz,” “Gong Yoo,” and “alter ego,” while his highest-ranking related terms included “appear,” “advertise,” and “transform.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 85.50 percent percent positive reactions.

Kang Ho Dong similarly maintained his position at second place in the rankings with a brand reputation index of 1,065,669 for the month.

Finally, Kim Gura came in at a close third with a brand reputation index of 956,033, marking a 48.76 percent increase in his score since November.

Check out the top 30 for this month below!