January Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from December 1, 2020 to January 1, 2021.

Yoo Jae Suk remained at the top of the list this month with a brand reputation index of 3,862,218, marking an impressive 125.56 percent increase in his score since December.

High-ranking phrases in Yoo Jae Suk’s keyword analysis included “entertainment awards,” “How Do You Play?”, and “Running Man,” while his highest-ranking related terms included “award,” “effort,” and “release.” The star’s positivity-negativity analysis revealed a score of 93.01 percent percent positive reactions.

Kim Sook rose to second place in the rankings after enjoying a staggering 583.54 percent rise in her brand reputation index since last month. The comedienne’s total score came out to 2,366,831 for January.

Finally, Kim Jong Kook came in at a close third with a brand reputation index of 2,279,500, marking a 199.10 percent increase in his score since December.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Sook
  3. Kim Jong Kook
  4. Lee Hyori
  5. Park Na Rae
  6. Seo Jang Hoon
  7. Kim Sung Joo
  8. Kang Ho Dong
  9. Jang Do Yeon
  10. Super Junior’s Kim Heechul
  11. Kim Gura
  12. Ahn Jung Hwan
  13. Park Myung Soo
  14. Kim Jong Min
  15. Paeng Hyun Sook
  16. Choi Yang Rak
  17. Park Mi Sun
  18. Shin Dong Yup
  19. Yang Se Hyung
  20. Yoo Hee Yeol
  21. Lee Kyung Kyu
  22. Lee Kwang Soo
  23. Lee Soo Geun
  24. Lee Young Ja
  25. Lee Sang Min
  26. Kim Joon Ho
  27. Jun Hyun Moo
  28. HaHa
  29. Ahn Young Mi
  30. Yang Se Chan

Watch Yoo Jae Suk and Kim Jong Kook on “Running Man” with English subtitles below!

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Top Photo Credit: Xportsnews

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