January Variety Star Brand Reputation Rankings Announced

Jan 1, 2021

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from December 1, 2020 to January 1, 2021.

Yoo Jae Suk remained at the top of the list this month with a brand reputation index of 3,862,218, marking an impressive 125.56 percent increase in his score since December.

High-ranking phrases in Yoo Jae Suk’s keyword analysis included “entertainment awards,” “How Do You Play?”, and “Running Man,” while his highest-ranking related terms included “award,” “effort,” and “release.” The star’s positivity-negativity analysis revealed a score of 93.01 percent percent positive reactions.

Kim Sook rose to second place in the rankings after enjoying a staggering 583.54 percent rise in her brand reputation index since last month. The comedienne’s total score came out to 2,366,831 for January.

Finally, Kim Jong Kook came in at a close third with a brand reputation index of 2,279,500, marking a 199.10 percent increase in his score since December.

Check out the top 30 for this month below!