January Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 653 boy group members, using big data collected from December 16 to January 16.

BTS’s Jimin topped the list for the 25th consecutive month with a brand reputation index of 6,733,150 for January. High-ranking phrases in his keyword analysis included “Christmas Love,” “Jungin, I’m sorry,” and “Filter,” while his highest-ranking related terms included “chosen,” “gift,” and “join.” Jimin’s positivity-negativity analysis revealed a score of 89.20 percent positive reactions.

BTS’s V rose to second place in this month’s rankings with a brand reputation index of 6,305,855, marking a 13.56 percent rise in his score since December.

Finally, ASTRO’s Cha Eun Woo came in at a close third after enjoying a 66.88 percent increase in his brand reputation index since last month. The idol, who is currently starring in tvN’s popular drama “True Beauty,” scored a total index of 6,303,509 for January.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. BTS’s V
  3. ASTRO’s Cha Eun Woo
  4. BTS’s Jungkook
  5. BTS’ Suga
  6. BTS’s Jin
  7. BTS’s RM
  8. TVXQ’s Yunho
  9. BTS’s J-Hope
  10. Highlight’s Yang Yoseob
  11. EXO’s Baekhyun
  12. Super Junior’s Sungmin
  13. AB6IX’s Lee Dae Hwi
  14. AB6IX’s Park Woo Jin
  15. AB6IX’s Kim Dong Hyun
  16. AB6IX’s Jeon Woong
  17. EXO’s Kai
  18. NCT’s Jaehyun
  19. NCT’s Jungwoo
  20. VIXX’s Ravi
  21. TXT’s Soobin
  22. TXT’s Yeonjun
  23. NCT’s Doyoung
  24. NCT’s Mark
  25. TXT’s Beomgyu
  26. SHINee’s Taemin
  27. THE BOYZ’s Hyunjae
  28. NCT’s Haechan
  29. TXT’s Taehyun
  30. NCT’s Jeno

Watch Cha Eun Woo in “True Beauty” with subtitles below!

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