February Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 6 to February 6.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,993,702 for February. High-ranking phrases in the star’s keyword analysis included “KBS” and “You Quiz on the Block,” while his highest-ranking related terms included “return,” “transform,” and “ad.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 82.52 percent percent positive reactions.

Park Myung Soo rose to second place in the rankings after seeing a 29.37 percent increase in his brand reputation index since January. The comedian’s total score came out to 1,229,570 for the month.

Finally, Park Na Rae came in at a close third with a brand reputation index of 1,215,559 for February.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Park Myung Soo
  3. Park Na Rae
  4. Kim Jong Kook
  5. Kang Ho Dong
  6. Kim Sook
  7. Lee Kwang Soo
  8. Shin Dong Yup
  9. Seo Jang Hoon
  10. Lee Kyung Kyu
  11. Lee Soo Geun
  12. Kim Sung Joo
  13. Jang Do Yeon
  14. Choi Yang Rak
  15. Ahn Jung Hwan
  16. Yoo Hee Yeol
  17. Kim Jong Min
  18. Kim Gura
  19. Super Junior’s Kim Heechul
  20. Jo Se Ho
  21. HaHa
  22. Kim Joon Ho
  23. Song Ji Hyo
  24. Moon Se Yoon
  25. Yang Se Hyung
  26. Yang Se Chan
  27. Lee Young Ja
  28. Noh Hong Chul
  29. Lee Sang Min
  30. Lee Hyori

Watch Yoo Jae Suk on “Running Man” with English subtitles here…

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…and on “How Do You Play?” here!

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Top Photo Credit: Xportsnews

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