February Variety Star Brand Reputation Rankings Announced

Feb 6, 2021

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 6 to February 6.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,993,702 for February. High-ranking phrases in the star’s keyword analysis included “KBS” and “You Quiz on the Block,” while his highest-ranking related terms included “return,” “transform,” and “ad.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 82.52 percent percent positive reactions.

Park Myung Soo rose to second place in the rankings after seeing a 29.37 percent increase in his brand reputation index since January. The comedian’s total score came out to 1,229,570 for the month.

Finally, Park Na Rae came in at a close third with a brand reputation index of 1,215,559 for February.

Check out the top 30 for this month below!