February Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,453 idols, using big data collected from January 21 to February 21.

BTS’s Jimin held onto his spot at the top of the list this month with a brand reputation index of 10,940,994, marking a 36.47 percent increase in his score since January.

High-ranking phrases in Jimin’s keyword analysis included “Christmas Love,” “Filter,” and “ARMY,” while his highest-ranking related terms included “surpass,” “perfect,” and “release.” The idol’s positivity-negativity analysis revealed a score of 87.53 percent positive reactions.

Kang Daniel came in at a close second after enjoying an impressive 92.35 percent rise in his brand reputation index since last month. His total score came out to 10,679,813 for February.

Finally, ASTRO’s Cha Eun Woo rose to third place with a brand reputation index of 9,987,639, marking an 84.27 percent increase in his score since January.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Kang Daniel
  3. ASTRO’s Cha Eun Woo
  4. BLACKPINK’s Jennie
  5. BTS’s V
  6. BLACKPINK’s Rosé
  7. TVXQ’s Yunho
  8. BTS’s Jungkook
  9. BTS’s Jin
  10. MAMAMOO’s Hwasa
  11. Super Junior’s Kim Heechul
  12. BTS’ Suga
  13. BTS’s J-Hope
  14. BLACKPINK’s Jisoo
  15. BTS’s RM
  16. TWICE’s Jeongyeon
  17. EXO’s Baekhyun
  18. BLACKPINK’s Lisa
  19. LOONA’s Chuu
  20. Park Ji Hoon
  21. GFRIEND’s Sowon
  22. HOTSHOT’s Ha Sung Woon
  23. (G)I-DLE’s Miyeon
  24. Red Velvet’s Seulgi
  25. IZ*ONE’s Kim Min Ju
  26. NCT’s Jungwoo
  27. Oh My Girl’s Seunghee
  28. NCT’s Jaehyun
  29. Oh My Girl’s Arin
  30. IZ*ONE’s Jang Won Young

Check out Cha Eun Woo’s recent drama “True Beauty” with subtitles below!

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