February Singer Brand Reputation Rankings Announced

Feb 27, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from January 27 to February 27.

BTS held onto their spot at the top of the list this month, scoring a brand reputation index of 13,215,433 for February.

Meanwhile, IU rose to second place in the rankings with a brand reputation index of 9,656,213, marking an impressive 68.80 percent rise in her score since January.

Trot singer Im Young Woong took third place with a brand reputation index of 8,654,221, while BLACKPINK came in fourth place with a total index of 6,149,244 for the month.

Finally, Kang Daniel rose to fifth place after enjoying a whopping 149,99 percent increase in his brand reputation index since last month. His total score came out to 4,912,957 for February.

Check out the top 30 for this month below!