March Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 6 to March 6.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 1,513,363. High-ranking phrases in the star’s keyword analysis included “You Quiz,” “BTS,” and “Come Back Home,” while his highest-ranking related terms included “challenge,” “release,” and “model.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 71.09 percent positive reactions.

Jang Do Yeon rose to second place with a brand reputation index of 978,551, marking a 19.65 percent rise in her score since February.

Finally, Kim Jong Kook came in at a close third with a brand reputation index of 975,545 for March.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Jang Do Yeon
  3. Kim Jong Kook
  4. Park Na Rae
  5. Park Myung Soo
  6. Ahn Jung Hwan
  7. Kang Ho Dong
  8. Super Junior’s Kim Heechul
  9. Kim Sung Joo
  10. Seo Jang Hoon
  11. Kim Gura
  12. Lee Kwang Soo
  13. Kim Jong Min
  14. Lee Sang Min
  15. Jo Se Ho
  16. Lee Soo Geun
  17. HaHa
  18. Lee Hyori
  19. Yoo Hee Yeol
  20. Yoon Jong Shin
  21. Kim Joon Ho
  22. Choi Yang Rak
  23. Cha Tae Hyun
  24. Yang Se Hyung
  25. Shin Dong Yup
  26. Yang Se Chan
  27. Lee Kyung Kyu
  28. Song Hae
  29. Song Eun Yi
  30. Jun Hyun Moo

Watch Yoo Jae Suk and Kim Jong Kook on “Running Man” with English subtitles below!

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Top Photo Credit: Xportsnews

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